EAGLE, Idaho – July 7, 2021 – BALMSHOT is excited to announce that today it finalized name, image, and likeness (“NIL”) endorsement agreements with two Brigham Young University collegiate athletes: Tyler Batty and Austin Riggs. These agreements were reached in the wake of recent changes made to the rules governing the ability of college athletes to earn money through NIL endorsements. These agreements represent a historic change and are believed to be the first BYU football players to embark on this new opportunity. BALMSHOT is a family-owned company that sells specially formulated, proprietary lip balms canistered in patented, authentic 20-gauge shotgun shells. This unique product provides users with a cool look and greatly enhanced functionality. Instead of being loaded with buckshot, these shotgun shells are loaded with lip balm made from all-natural ingredients, beeswax, and SPF 15. Just as unique as the product is the company’s mission. The owner’s of BALMSHOT have a teenage son with Down syndrome and are motivated by a powerful mission to provide meaningful work for young adults with special needs in the manufacturing process that goes into each BALMSHOT Lip Balm. “BALMSHOT is honored to break new ground in the support of college athletes at BYU and we are enthusiastic about the opportunity to expand the awareness of a fantastic product with a special mission throughout the BYU community and beyond” said Daniel Walker, one of the BALMSHOT owners. He continued, “We are confident that both Tyler and Austin will make strong brand ambassadors and make an impact on the special needs community in the process. These two fine young men were already working privately to elevate and enrich the lives of individuals with special needs, which made reaching these deals quick and easy for all involved.” Mr. Walker added, “The support for Tyler and Austin through BYU, particularly the coaching staff and the Built4Life program, has been fantastic and we are very pleased to have reached these agreements on such short notice in the aftermath of the recent changes involving NIL arrangements. Tyler Batty, of Payson, Utah, said “I am honored and excited to be partnered with BALMSHOT. The product is amazing, and the mission of the company is even better. I’m grateful for the financial opportunity this presents and for the chance to learn from real-world business situations while I continue to pursue my athletic career.” Austin Riggs, of Eagle, Idaho, said “When I heard about this opportunity from BALMSHOT it was better than I could have ever expected. Not only do I get to endorse a great product, but I get to be a part of something special in the process. I’m grateful for BALMSHOT and the opportunities it is giving me to focus on improving myself on the football field and beyond.”
More information about BALMSHOT can be found at www.balmshot.com, or on Instagram at@balmshot. Come check it out!